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Analytics-Driven, Performance-Proven Online Marketing Success
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Scope: National Cyber" Book & Author Promotion for Monique Honaman with online video chats, a column on Huffington Post and an interview on NBC's Today Show,
Mission: Build a social media campaign around an independent author's first book, including a virtual video conference "book tour," Huffington Post column and NBC Today Show appearance.
Key Insight: The Internet has repaved the entry path for authors, from pre-publication crowdsourcing among review sites to book promotion via online videoconferencing and author blogs. By staying out in front of broadcast producers, good things can happen in TV too.
Perspectives:
“Monique has an amazing ability to connect with others through her very personal and relatable writing style. Her insights are so valuable – she really is like a trusted friend. She has been a real asset to our eHarmony Advice community.” ~ Jeannie Assimos, Director of Content, eHarmony
“I normally don’t watch the Today show (I’m a GMA gal) and I just had it on in the background last week and when I was walking by the TV your segment had just started so I sat down a few minutes to listen. I was really drawn to your story so I went and ordered your book that same day! I read almost the entire book on Saturday. Thanks for sharing your inspirational story. It has helped me immensely!” - KM
Has Monique touched a chord with what has turned out to be her fiercely loyal HuffPo readers? A recent blog post generated 3500 comments alone!"
