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+-+-+-+-+-+-+-+-+-+-+-+-+ ********************* OPTIMIZING VISIBLE RESULTS IN SEARCH MARKETING ********************* Catch and cache past installments of SearchWrite SearchNews in the http://www.searchwrite.com/Pages/searchnews.htm ********************** GET THE "SEO TIP OF THE DAY" EVERY WEEKDAY ON TWITTER. Couldn't make this week's SES Search Marketing conference wrapping up today in Chicago? Maybe you're just allergic to the cold. We have the show highlights for you right here. Opening Day Keynote: Lawrence Lessig of Stanford University introduced his new book "Remix," and his favorite subject: liberating the world from oppressive copyright. Lessig relates that we are entering a new ""hybrid Web economy" where commercial interests are leveraging the collective intellectual contributions of Netizens. Think "Crowdsourcing," Wiki[pedia and Flickr. Linux is yet another example where RedHat capitalizes on what is otherwise free open source development and support. Lessig believes the examples of hybrid economics can work for corporate and cooperative interests if all parties manage fairly. Measuring Success in a 2.0 World: Dateline Chicago, 2008: If you are still focusing on the numbers of visitors and page views hitting your site you are stuck in Analytics 1.0. Having that data does not allow you to come to any conclusions. Adding context around the data leads to knowledge, which is the beginning of understanding what is happening on your site. Each user is going to use you website differently depending upon what their agenda is. Stop looking at people as “cattle” through the scope of averages, and instead segment your users and optimize for them. Blogs and Feeds for SEO: Most SEO'ers prefer the WordPress blogging platform. There are simply too many plus points going for it. New blogging strategies: Create a keyword glossary for your blog or feed. Factor in keyword research based on social media, such as keywords used in comments, tags and links from blog posts. Syndicating various media types gives your blog additional distribution channels which other bloggers and sites might link to. Assuming the RSS feed uses the same domain name as the blog, there’s SEO value to those syndicated news items getting picked up by other web sites when they link to the feed URL. 33 Free Tools to Make Your Website Better than ever: Better than Ace Hardware. Check out http://www.grokdotcom.com/2008/11/13/33-free-tools-to-make-your-website-better/
The European Union has been very vocal in its demand for search engines to cut the length of time that they store data. So far, none of the engines have agreed to this. As of today, Google retains data for nine months; Yahoo keeps it for 13; and Microsoft holds it for 18 months. This week, Microsoft put out a call for industry standards on data anonymization, announcing that they’ll totally abide by the EU’s privacy requests…at least as long as everyone does it first. Microsoft does not want to be put at a disadvantage. We get that. On the other hand, it would be nice, for a change, for Microsoft to set an example and display some leadership on the issue. We don't think it will severely compromise Microsoft’s EU market share of 1.4 percent (in October) compared to Google’s 62 percent. Being less reactive and more proactive should be a good thing for a company interested in building trust.
And the findings are: * Following online local searches, consumers most often contact a business over the telephone (39%), visit the business in-person (32%) or contact the business online (12%). * 1 out of 5 local business searchers with an Internet-accessible cell phone have conducted a local search via the mobile Web. * Those that own wifi devices (such as the iPhone) are the most likely to conduct local business search via the mobile Web, with more than half of these respondents reporting mobile local business searching. * Traditional IYP sites such as Superpages.com, YELLOWPAGES.COM, Yahoo! Yellowpages.com, etc. account for 60 percent of local IYP business searches. * Local Search sites such as Google Maps, MapQuest, Yahoo! Local, etc. account for 40 percent of local IYP business searches.
Through brevity there is clarity. As marketers and communicators in the era of socialized media, we’re relearning how to summarize and illustrate what we represent so that we might briefly captivate the attention of those we wish to reach. Twitter, FriendFeed, Plurk, Qik, Seesmic, 12seconds, Facebook News Feeds, and all other forms of micromedia communities prosper through a concise economy of language. The most popular services according to power users on Twitter. 1. TinyURL <http://www.tinyurl.com/> 2. Bit.ly <http://bit.ly/> 3. Is.gd <http://is.gd/> 4. BUDURL <http://budurl.com/> 5. Tr.im <http://tr.im/> +++++++++++++++++++++++++++++++++ A new study by SEO Black Hat shows some significant impact in a Web site’s rankings as a result of significant changes in bounce rate. Google Analytics defines a bounce as any visit where the visitor views only one page on the site, and then does something else. What happens next? There are several possibilities, including the user clicking on a link to a page on a different web site, closing an open window or tab, typing a new URL, clicking the “back” button to leave the site, or perhaps the user doesn’t do anything and a session timeout occurs. This is still a bit fuzzy because of the nature of how “sessions” are defined in analytics packages. Analytics software that relies on Javascript tags only know when someone loads a page of your web site (so the Javascript runs). For search engines there are other possibilities. For example, a bounce could be defined as user A entering a search query, going to your web site, returning to the search engine, and clicking on another result. Another possible definition involves user A entering a search query, going to your site, and returning to the search results page in less than “x” seconds. So there are a few possibilities of these kinds for the search engines to experiment with. There is a real possibility that bounce rate is a significant ranking factor right now. Even if it isn’t, it is my opinion that it will be made a factor in the near future. Even if it is not a factor, and even if it does not become one, there are plenty of reasons to look closely a bounce rate anyway. It speaks to the conversion potential of your site, and this already gives you plenty of reason to look at it. You can read more about this aspect of bounce rate in this excellent post by analytics guru Avinash Kaushik, titled Standard Metrics Revisited: #3: Bounce Rate. <http://www.kaushik.net/avinash/2007/08/standard-metrics-revisited-3-bounce-rate.html>
SEO Call Out has begun life on Twitter as a place to report black hat SEO tactics used by Internet Web sites. Followers of the micro-blog will then have the option to research the black hat accusations and determine if a site is participating in a black hat SEO strategy. The microblog espouses this philosophy: "Cheaters should be exposed and black hat SEO tactics are non-ethical manipulation of relevant search engine results that skew the experience for all Internet users." Not sure that philosophy will fit inside Twitter's strict 140 character count.
Universities and colleges all over were interested in reporting on the launch of Ucrime.com recently, a Google Maps mashup (from the same folks who created Spotcrime.com). It maps out campus crime incidents for slightly over 200 universities. One of the very earliest Google Maps mashup applications was another site which also pinpointed crime data with its real-world locations: ChicagoCrime.org, created by Adrian Holovaty. Graphically displaying crime info and statistic info onto map locations is one of the more compelling applications for online maps, IMHO. UCrime <http://www.ucrime.com/>
What's that? You're not following our Twitter parade of hints, tips and tricks? Here's just a partial list of what you are missing if you aren't following LarrySivitz on Twitter.com. And we do mean partial. ++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++ U-Haul gets approximately 4,000 searches per day according to KeywordDiscovery. By simply removing the hyphen in the name, they could increase their daily searches to over 60,000. While this is an instance where targeting the typo would be more valuable than targeting the keyword, look at these numbers: Phoenix, 117,365 searches Pheonix 12,878 searches Most search advertisers fail to take the time to make common misspellings a part of the keywords they are advertising on. But misspellings are a fact of life and adding them to an SEO strategy is a great way to generate solid traffic to convert to leads. Anytime you can go the extra mile, it's s wise advice to do so! TO GET THE "SEO TIP OF THE DAY" EVERY WEEKDAY ON TWITTER. ***************************************** Catch past installments of SearchWrite SearchNews in the |
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