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+-+-+-+-+-+-+-+-+-+-+-+-+ ********************* OPTIMIZING VISIBLE RESULTS IN SEARCH MARKETING ********************* Catch and cache past installments of SearchWrite SearchNews in the http://www.searchwrite.com/Pages/searchnews.htm ********************** GET THE "SEO TIP OF THE DAY" EVERY WEEKDAY ON TWITTER. E-commerce spending jumped to record levels this Monday, aka Cyber Monday, December 1st, to $846 million, the second heaviest online spending day on record. Consumers spent $846 million, up 15 percent, according to comScore. For the past holiday month, $12.03 billion has been spent, a shallow 2 percent decline from last year. But over the four days from Friday to Monday, e-commerce saw spending jump 13 percent, according to the digital tracking company. More than half of surveyed consumers indicated that they felt the level of promotions and discounts were higher this year than last year. The suggestion is that retailers will need to step up to the expectations and be more aggressive in discounting to spur consumer spending. Historically speaking, Cyber Monday was eclipsed only by Green Monday 2007 with $881 million in online spending,
While the world is experiencing a downturn on the financial trend line, the SEO industry is experiencing a surprising increase in demand. From intensive training and SEO consultation to actual Website changes and link building, the demand for expert SEO assistance is growing at an astonishing rate. What makes SEO so attractive in a down market? Allow us to enumerate. 1. The Web Outperforms Other Sales Channels 2. It's the Right Time to Re-Tool 3. Paid Search Drives Interest in SEO 4. SEO is Losing its Stigma 5. Marketing Departments are in a Brainstorming Cycle 6. Search Traffic Will Be Relatively Unscathed by the Market 7. Web Budgets are Being Reassessed 8. Hey, Look! Analytics
Have you ever wanted to mark up Google search results? No, we don't mean your own results. A new, half-baked, all-controversial new feature from Google, dubbed SearchWiki, lets users do just that -- re-order, add and comment on what shows up on he search results page precisely as they see fit. To use SearchWiki, simply click the up and down arrows beside search results to re-rank them. Next time you search for the same thing, your results will remain in that order. To comment on a search result, click the comment icon. Google is quick to point out that any changes you make to the order of your results does not impact impact anyone else. Comments, however, can potentially be seen by others, as can the number of people who gave the site a voluntary change of ranking, all of which makes this dubious new whistle a haven for spammers. Hours after its initial debut, the feature disappeared. It has returned n time for the holidays. You must be signed in to a Google account to use Search Wiki. To rid yourself of it, simply sign out. ++++++++++++++++++++++++++++++++++++++++++++++ MySpace is finding its mobile legs. Users will be able to use their mobile phones to gain access to video clips on their homepages as well as their friends’ pages. They will also be able to check out video from TMZ, the National Hockey League, National Geographic magazine, The Onion and more. The service is ad-supported and free. Content is available on the social network’s mobile site, m.myspace.com. My Videos on MySpace Mobile website <http://vids.myspace.com/index.cfm?fuseaction=vids.individual&videoid=47525015>
Amazon has released its application for iPhone, and while users will likely appreciate the simple mobile shopping experience, there is one especially noteworthy feature: Amazon Remembers. This option lets you take a picture of an item you see in stores and then upload it to Amazon, who will then try to find and recommend similar items that you can buy online. Since the Amazon app taps into both its own inventory and that of the thousands of merchants to which the company provides e-commerce tools, essentially, this is sort of like a price comparison service that can be tapped whenever you’re out shopping. That might not sit so well with brick-and-mortar stores, as consumers simply use them to get a look at the physical goods, and then turn to their iPhone to find the best price online. The way Amazon Remembers works isn’t quite as cool as you might think though. According to The New York Times, the photos are actually analyzed by freelancers in Amazon's Mechanical Turk program, meaning the response won’t be instantaneous. Nonetheless, it should be a pretty cool way to make sure you’re getting the best price, or find other gifts, when out shopping this holiday season. <http://www.amazon.com/gp/feature.html?docId=1000291661>
ReviewMyWeb is a new free SEO offering designed to help you better understand how well your website is performing against the competition. Visit the web page, enter the URL of your site and that of one or two of your competitors. Then add your email address and in a wink the link to the report waiting in your in box. The report rates your website’s competitiveness and provides insight into how it performs across different parameters: * Traffic rank You get easy to read graphs comparing your site to your competitors’. In addition, there is a relatively detailed report with tips for improving the competitiveness of your site. If you are new to SEO, the report from ReviewMyWeb is a good introduction to important parameters to track and benchmark to improve your web site’s traffic, relevancy and popularity compared to the competition. Caveat Emptor: Be awarethat when the link to your report is mailed to you, it is also published in a list of recent reports at ReviewMyWeb, so your report is available to anyone who wants to check it out. Is there no shame? <http://www.reviewmyweb.com/reviewmyweb/reviewmyweb>
lZotero is developed by the Center for History and New Media at George Mason University. It is a Firefox plug-in and the interface is available in more than 30 languages. Like reference management software, Zotero includes the ability to store author, title, and publication fields and to export that information as formatted references. In addition Zotero has tagging and a search box that displays results as you type. Connotea Connotea was developed by Nature Publishing Group as an advanced Delicious for bibliographic references. You save references by clicking a bookmarklet in your browser. Wherever possible, Connotea will recognise the reference and automatically add in the bibliographic information for you. To organise your references, you simply tag them. Sharing your library is easy. It has its own URL which you can send to your colleagues or they can subscribe to an rss feed of new library entries. Each tag and each search also has an rss feed. 2collab 2 collab is in many ways the best of the three: It has an emphasis on collaboration and caters to researchers, teachers, students and librarians. You can add references easily by using a bookmarklet in your browser or importing them from your browser, another social bookmarking site, an RIS file or from a Scopus Author ID. Like Connotea and Zotero, 2collab tries to identify relevant information on the web page and fill in the standard fields required for registration (title, author, etc). None of the three services do this convincingly. However, this is as much a problem with meta data as a problem with the reference tools. ++++++++++++++++++++++++++++++++++++++++++++++++ There are a number of Twitter tools for scheduling future tweets, shortening URLs, and tracking click-thrus. But BrightKit is getting some bright and shiny attention. What makes BrightKit sparklel is its beautiful interface for managing multiple Twitter accounts. The Dashboard lets you see all your Twitter accounts at once, while you can also use a pull-down to toggle from one to the other to utilize all of BrightKit’s options. Those options include scheduling Tweets for the future, viewing your pending Tweets, automatically generating short URLs (of the ow.ly variety), and seeing click-thru data on your messages. BrightKit <http://www.brightkit.com/>
What's that? You're not following our Twitter parade of hints, tips and tricks? Here's just a partial list of what you are missing if you aren't following LarrySivitz on Twitter.com. And we do mean partial. SEO Tip of the Day: LinkScape - the graphic novel - http://tinyurl.com/5r2zur SEO Tip of the Day: Test a Single Page vs. Multi Page Checkout. Who says conversion has to be about just one page? For Cyber Monday and everyday: Free shipping codes at http://www.freeshipping.org and more deals at http://www.RetailMeNot.com . SEO Tip of the Day: Don't have a Meta Description tag? If the search term does not appear on the page in sufficient density to warrant a text snippet,, Google will use DMOZ.org's info.
The Footer of a Web page is a natural; place to run secondary, text link navigation and also take care of some other SEO housekeeping chores like geographical address information and, in some cases, descriptive, long tail text intermingled in your copyright message. While not high on the search totem, very little bit helps in SEO. A few general footer-for-SEO rules of thumb: * Don't overstuff keywords in anchor text * Make the links relevant and useful * Organize links intelligently - don't just throw them into a big list * Cross-linking is OK, just do it naturally * Be smart about nofollows - nearly every footer on the web has a few links that don't need to be followed, so think about whether your terms of service and legal pages really require the link juice you're sending * Make your footers look good and function well for users to avoid being labeled "manipulative" during a quality rater's review. TO GET THE "SEO TIP OF THE DAY" EVERY WEEKDAY ON TWITTER. ***************************************** Catch past installments of SearchWrite SearchNews in the |
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