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+-+-+-+-+-+-+-+-+-+-+-+-+ ********************* OPTIMIZING VISIBLE RESULTS IN SEARCH MARKETING ********************* Catch and cache past installments of SearchWrite SearchNews in the http://www.searchwrite.com/Pages/searchnews.htm ********************** GET THE "SEO TIP OF THE DAY" EVERY WEEKDAY ON TWITTER. On Monday, Yahoo's Jerry Yang, the current CEO of the beleaguered search engine, announced that he would be stepping down from his position as Chief Executive Yahoo! to return to the role of Gifted but Utterly Outranked Yahooligan. Yang takes full responsibility for mishandling the Microsoft acquisition offer last February, a shareholder loss that can be measured in the billions. You have to admire Yang’s tenacity in keeping Yahoo an independent company at any cost. But what investors and employees need is a leader with an actual plan. Yahoo has stated that they are considering internal candidates such as President Sue Decker, a board member of Costco among other posts. One external candidate under consideration is Jon Miller, former chief executive of Time Warner Inc.'s AOL unit (AOL? But why?). Yahoo's shares have fallen nearly 50% in the past three months, and recently dipped below $10 for the first time since 2003. Lowlights from Yang's tenure included being called before a congressional committee about one year ago, to testify about Yahoo's role in helping Chinese authorities imprison political dissidents. Yang, who became CEO well after his company had been compelled to assist in the detaining of dissidents, was nonetheless berated by lawmakers.
Microsoft unveiled a slew of new online services this week that essentially transforms its Windows Live site into a social network. The changes, which include updated photo sharing, e-mail and instant messaging capabilities, have received mostly positive reviews from Web 2.0 industry observers. Windows Live is integrating activities from some 50 companies and Web 2.0 services -- including Yahoo Inc.'s Flickr photo-sharing service, LinkedIn Corp., Photobucket Inc., Twitter and WordPress.org -- into the site through new Windows Live profiles and a news feed. The changes transform Microsoft Live from a "simple search engine with a few other services bolted on" to a social network that pulls in activity information and content from across the Web. <http://www.windowslive.com/Home>
Google has released an SEO Starter Guide, which is 22 pages long, and covers many of the basics about natural search engine optimization. While the document itself is a short foray into basic best practices for search-friendly design, it speaks volumes in that it validates the practice of natural search optimization as an important marketing and communications purpose, which is something that Google has danced around in the past. One other subtext is the acknowledgment that good SEO helps the engines find relevant content. The guide covers titles, URL structure, meta descriptions, anchor text, internal and inbound links, image optimization, robots.txt, no follow link attributes and other items. SEO Starter Guide <http://www.google.com/webmasters/docs/search-engine-optimization-starter-guide.pdf>
Text Link Ads has launched a new links product named inLinks, which puts text links inside the content of sites powered by Wordpress, MovableType, and Drupal. Rather than links sticking out like a sore thumb by putting a rail of paid links in the sidebar or footer (the old text link brokering model) inLinks allows for a more efficient marketplace that is more likely to pass link juice and be a bit harder to detect. Having said that, we wouldn't necessarily use this type of linking program to try to go from #103 to the first page, but if you are ranking #8 or #12, buying a few of these links might be all you need to capture a profitable top Google ranking. Get $100 off your order by using the code 100free. Try it out, see if you like it, see if it works for you, and cancel if you don't see the movements you were expecting. inLinks <http://www.inlinks.com/> Should You Buy Links? The Truth Shall Set You Free
Google released a new keyword tool this week, namely the Search-Based Keyword Tool. The SBKT tool goes beyond what the other Google tools provide and tells you what keywords you are currently missing out on based on search query data from your site’s content. I spoke with Google’s Baris Gultekin, Business Product Manager about the tool. Baris explained that the value in this tool is that it gives advertisers a look at keywords that they are currently not advertising for, that might bring in a positive ROI. For example, a site that sells watches can use this tool to find a popular model or brand that they are currently not advertising for. Beyond the advertisers point of view, you can use this as a nice competitive analysis tool. You can see data about which keywords are relevant to any site on the Internet — so, if you are getting into a new line of business and want keyword data, just plug in the site’s domain and click go. Google Search-Based Keyword Tool <http://www.google.com/sktool/#>
On Friday, Verizon Wireless and Research in Motion, the BlackBerry's maker, will do the unthinkable: They will introduce a BlackBerry model without a physical keyboard, one where typing and navigating require tapping on glass, just as users do on the iPhone. This new model is called the BlackBerry Storm, and will sell for $250 with a two-year contract, though a $50 mail-in rebate can bring the price down close to the $199 that Apple charges for the base model of the iPhone. Despite its lack of a keyboard, the Storm is a real BlackBerry in every other respect, with push email, corporate features and the familiar BlackBerry menus. There's also a forthcoming souped-up download store for third-party software, meant to be similar to the ones on the iPhone and the Google phone. And the Storm can even be used in European and other countries where most Verizon phones don't work. But the Storm lacks Wi-Fi capability. This means that, unlike the iPhone or the Google G1, if high-speed cellphone data service is absent or pokey, you can't fall back on speedy Wi-Fi connections in public places. And, at home or in the office, you can't take advantage of Wi-Fi connections that are often much faster than cellphone data networks. The Storm's camera is much better than the iPhone's, at 3.2 megapixels, versus just 2 megapixels for the Apple device. It also has zoom and flash, features the iPhone's camera lacks. And, unlike the iPhone or the Google G1, the Storm can record videos. In my tests, all of these camera features worked well. The Verizon high-speed network on which the Storm runs is older and better-established than either the T-Mobile high-speed system the G1 uses or the AT&T 3G network used by the current iPhone. Where Verizon's high-speed data coverage is strong, the Storm flies. But, because it lacks Wi-Fi, the Storm can be much slower at Web access than its main competitor.
The Google Guy has introduced a few tips to help you get the most out of Google’s new Mobile Application for the iPhone. 1. To get Google Mobile App on your iPhone, go to the App Store and search for “Google Mobile App,” or click on this link to install from a computer. If you have an older version of Google Mobile App installed, you might want to uninstall the older version before installing the newer version. 2. Voice recognition is turned off by default for non-U.S. users. To enable voice recognition, click on the “Settings” tab at the bottom of the screen and slide “Voice Search” to ON. 3. If you hold the iPhone up to your ear and don’t hear the “baBUM” sound to start talking, swing the iPhone down and back up to your ear. Sometimes a little wrist flick helps to tell the iPhone you want to search. 4. You can search things besides Google’s main web index. Do a regular query such as [daffodil pictures]: 5., If you want to go straight to the onscreen keyboard, you can tap the “Search” tab at the bottom of the screen twice. 6. Searching with the keyboard can be very handy. As you type, the application will suggest contacts, websites, previous searches, and related query suggestions: 7. The “Apps” tab at the bottom of the screen is a one-stop shop to get to all your Google services easily, including Google Apps versions of services. 8. You can use Google Mobile App with multiple Google Apps accounts. In the Settings tab, click on Domain. Then you can add multiple domains, separated by commas. 9. Google has posted HTML documentation for Google Mobile App and also provides a Google Mobile Help discussion group. <http://www.google.com/support/mobile/bin/topic.py?topic=15662> <http://groups.google.com/group/google-mobile-help>
#1 - Event Sponsorships #2 - Charitable Donations #3 - Website Purchases #4 - Content Acquisition #5 - Advertising to Viral Traffic #6 - Blogger Product Reviews #7 - Content Partnerships #8 - Blog Incubation ++++++++++++++++++ Amazon Web Services on Tuesday launched CloudFront, a pay-as-you-go content delivery network. The move is likely to accelerate already brutal pricing in the content delivery network market, which includes Akamai and Limelight Networks among others. Content delivery networks speed up the Internet by bringing content closer to your location via so-called edge servers. Often when you click on a Web page you’ll see it’s connecting to an Akamai server. Amazon is likely to make two ripples: Smaller media players will begin using content delivery services and pricing for established leaders may get squeezed. CloudFront’s biggest feature is that there are no up-front commitments and long-term contracts. CloudFront <http://aws.amazon.com/cloudfront/>
Here's a partial list of what you are missing if you aren't following LarrySivitz on Twitter.com. Bonus SEO Tip of the Day: Top 20 Web Design and Development Resources: http://tinyurl.com/5e54xf See 'em all in WebDesign Mag's Nov edition. Help beta-test the new Viewzi visual search engine! <http://labs.viewzi.com/view> Bonus SEO Tip of the Day: Google launches Speech-to-Search iPhone App today. Speak and you shall find! SEO Tip of the Day: Firefox Link Analysis Extension shows PR of linking page, link anchor text and do/no follow. http://tinyurl.com/58l683
2. Let your readers see the final outcome, from the beginning. In other words, let your readers see where they are going. When you make the purpose and objective of the page clear from the beginning, the reader doesn't have to be distracted by these questions. 3. Write in a straight line, without detours. When writing editorial there are some excellent reasons for taking the scenic route. No meandering. No side trips. Get to the meat of the message quickly, and tell them why your product and service will deliver exactly what they want and are looking for. TO GET THE "SEO TIP OF THE DAY" EVERY WEEKDAY ON TWITTER. ***************************************** Catch past installments of SearchWrite SearchNews in the |
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