 ............................................................................................................................ |
 |
 |
|
|
|
+-+-+-+-+-+-+-+-+-+-+-+-+ ********************* OPTIMIZING VISIBLE RESULTS IN SEARCH MARKETING ********************* Catch and cache past installments of SearchWrite SearchNews in the http://www.searchwrite.com/Pages/searchnews.htm ********************** GET THE "SEO TIP OF THE DAY" EVERY WEEKDAY ON TWITTER.
87 of the top 100 fastest-rising terms were otherwise about politics. 1. exit polls 2008, 2. early voting exit polls, 3. voting results, 4. presidential election results, 5. poll results, 6. election coverage 2008 7. chick fil a (Chik-Fil-A in Savannah, Georgia was giving out free chicken sandwiches to voters ahh,the power of "free"), 8. election update, 9. election tracker, 10. who’s winning the election. The Top Political Personas: 1. Obama, 2. Palin, 3. McCain, 4. Tina Fey, 5. Joe Biden, 6. Chuck Norris. 7. Cindy McCain, 8. Bristol Palin, 9. SNL Palin, 10. Colin Powell Top Political News Sources: 1. Drudge, 2. Huffington Post, 3. Gallup, 4. Real Clear Politics, 5. Rasmussen, 6. Rush Limbaugh, 7. Politico, 8. 538, 9. CNN Politics, 10. Daily Kos. +++++++++++++++++++++++++++++++++++++++++++++++++++ Is it unethical for a Search Engine CEO to publicly endorse a presidential candidate? That was the incendiary topic that burned through the blogosphere last week as a firey fuse lit by Tamar Weinberg of Techipedia and Barry Schwartz (aka Rusty Brick) ignited the burning question, "When does a CEO NOT speak for the company he or she represents?" The tempest began brewing over the fact that Dr. Eric Schmidt of Google publicly endorsed Barack Obama on the now famous political infomercial that aired on major television networks the Wednesday before Election Day. Does Schmidt's endorsement infer that Google is a politically-slanted search engine? Should search engine company employees refrain from expressing political views? Publisher Tim O'Reily's response to an irate customer who threatened never to buy O'Reilly books again from "that Liberal company that supports the Socialist Obama" was the following retort: "if you're going to stop buying O'Reilly books because I support Obama, are you also going to stop using Google because Eric Schmidt does? And I hope you'll be sure to avoid Geico insurance, and Benajamin Moore Paints, and See's Candies, and Fruit of the Loom underwear, because Warren Buffett supports him too. Try to be serious. Obama supporters represent at least half of this country. Are you going to avoid businesses owned by any of them? Be my guest." Obama's other tech industry endorsements include Lawrence Lessig, the founder of Creative Commons, Michael Arrington of TechCrunch, Marc Andressen, co-founder of Netscape & popular Silicon Valley Tech Blogger, and Danny Sullivan, founder and publisher of Search Engine Land.
Google announced yesterday that it is scrapping its search advertising deal with Yahoo putting Yahoo’s search business back in play and bring the possibility of Microsoft back into the picture. In a blog post, Google announced it was ending its plans for a Yahoo partnership. In separate statements, Yahoo and the Department of Justice responded. The DOJ noted that it would file an antitrust lawsuit if Google and Yahoo went forward with a deal. Yahoo had planned to use Google’s ads if the monetization rates were better than its own. According to David Drummond, Google’s Chief Legal Officer the headaches just didn’t make sense. "After four months of review, including discussions of various possible changes to the agreement, it’s clear that government regulators and some advertisers continue to have concerns about the agreement. Pressing ahead risked not only a protracted legal battle but also damage to relationships with valued partners. That wouldn’t have been in the long-term interests of Google or our users, so we have decided to end the agreement…We’re of course disappointed that this deal won’t be moving ahead. But we’re not going to let the prospect of a lengthy legal battle distract us from our core mission." In short, Google has made two revisions: (1) Improved how they normalize the formula for taking into account ad position when calculating an ad’s click-through rate. "Clickthrough rate (CTR) is the most significant component of Quality Score because it directly indicates which ads are most relevant to our searchers. As you probably have observed, ads in high positions typically earn better CTR than those in low positions, because ads in high positions are more visible to searchers. To calculate the most accurate Quality Scores, it’s important that the influence of ad position on CTR be taken into account and removed from the Quality Score." ...and... (2) Enabled more ads to reach the top ad spot, through a revised ad promotion algorithm. "To appear above the search results, ads must meet a certain quality threshold. In the past, if the ad with the highest Ad Rank did not meet the quality threshold, we may not have shown any ads above the search results. With this update, we’ll allow an ad that meets the quality threshold to appear above the search results even if it has to jump over other ads to do so. For instance, suppose the ad in position 1 on the right side of the page doesn’t have a high enough Quality Score to appear above the search results, but the ad in position 2 does. It’s now possible for the number 2 ad to jump over the number 1 ad and appear above the search results. This change ensures that quality plays an even more important role in determining the ads that show in those prominent positions."
Juice is an intelligent discovery engine that integrates seamlessly with your Firefox 3 browser. Grab a chunk of text, image or video and Juice will start performing its tricks. Juice's discovery mechanism is grounded on Linkool Labs' proprietary intelligent discovery engine. This engine, comprised of a natural language processing system and a dictionary management system, helps to evolve the semantic web by connecting keywords with the most relevant, rich content from third-party web services. You can bookmark and organize rich content discovered for you! For example, when Juice delivers a video to you, you can simply add the video into your personal video playlist – for current or future viewing! You can also do this with the videos and images you discover yourself while browsing the web, by dragging the Juice the image or tab attached to the videos.
You know about the major press release distribution sites, including Business Wire, Marketwire, and PR Newswire. But they can be costly if you have a small budget – up to $400 including membership and distribution fees for one release. There are cheaper options out there – including some no-cost sites. PR director Daniel Durazo found these sites while working with a client whose budget didn’t fit the major sites. Reviews of the 13 sites he found include features of the site, upgrade options, tips for uploading press releases, and more. <http://www.marketingsherpa.com/sample.cfm?ident=30902>
PingCrawl is a plugin that helps get your Wordpress blogs deep links automatically on every post. It operates on the principle of outbound links will beget inbound pingbacks, a theory that tends to be self-defeating in the mainstream sEO world. Every time you make a post on your blog it grabs similar posts from other blogs that allow pingbacks using the post tags. It then links to them at the bottom of the post as similar posts. It then executes the pingback on all the posts. You can specify how many posts to do per tag and that many will be done for each tag you use in your posts. Typically it has about an 80% successrate with each pingback and they are legit so the ones that fall into moderation tend to get approved. This creates quite a few deep links for each blog post you make and through time really helps with
CompFight is a third party Flickr search engine that allows you to search all Creative Commons licensed photos or only those with a license that allows commercial use of the images. <http://compfight.com/> FlickrStorm enhances your search criteria to find related and relevant images. <http://www.zoo-m.com/flickr-storm/> Advanced Flickr Search provides a great many search options including search of only photos with Creative Commons licenses. <http://www.flickr.com/search/advanced/>
SearchBoth is a multiple search engine comparison tool. Compare between any two search engines, for example, Google and Yahoo, or any two vertical search engines. Or compare multiple travel search engines, multiple shopping portals, two online reference resources; two encyclopedias. May the best results in!
There is a perilous problem using Google Image Search when looking for images for your blog, Web site or PowerPoint presentation. Namely, you have no way of knowing if the image copyright rights are reserved for not. Such is not the case with Yahoo's Flickr. Flickr users have the option to tag the images they upload with a Creative Commons license that lets other use their works under certain conditions. Attribution Non-commercial No Derivatives (by-nc-nd) Attribution Non-commercial Share Alike (by-nc-sa) Attribution Non-commercial (by-nc) Attribution No Derivatives (by-nd) Attribution Share Alike (by-sa) Attribution (by) <http://creativecommons.org/about/licenses/meet-the-licenses> TO GET THE "SEO TIP OF THE DAY" EVERY WEEKDAY ON TWITTER. ***************************************** Catch past installments of SearchWrite SearchNews in the |
||
 |
|
Search Services | SEO News | SearchFolio | Search Tools | Contact Us |
Seattle24x7 | Site Map | | Glossary |
|||||
|
SearchWrite 2 0 6. 8 4 2. 5 4 2 0
Content Copyright 2008 SearchWrite All Rights Reserved |
|||||