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+-+-+-+-+-+-+-+-+-+-+-+-+ ********************* OPTIMIZING VISIBLE RESULTS IN SEARCH MARKETING ********************* Catch and cache past installments of SearchWrite SearchNews in the http://www.searchwrite.com/Pages/searchnews.htm ********************** GET THE "SEO TIP OF THE DAY" EVERY WEEKDAY ON TWITTER.
Moderating a panel at the Digital Publishing and Advertising Conference this week in New York, Aaron Goldman contrasted the prevailing attitudes about Search marketing during these gloomy economic times. The conventional wisdom goes like this: in a recession, marketers will move budget from platforms that are less accountable to those that are proven to deliver strong ROI -- leading to incremental investments in search. And from a consumer standpoint, when times are tough, people will spend more time searching for good deals and distractions -- leading to increased search query volume. Accordingly, a study by Jupiter Research showed more than half of all search marketers are planning to increase their budgets over the next 12 months. And data from Search Ignite and Covario show marketers spent 27-51% more on paid search media in Q3. Sure enough, Google's Q3 earnings reflected this bump, with revenue up over 30% year over year. So it should come as no surprise that comScore is showing a 25% increase in year-over-year search queries. But are people responding to advertising in this climate? Well, Google's Q3 numbers had paid search clicks up 18% in Q3 over last year, which is remarkable considering the changes it's made to eliminate poor quality ads. SEO, now more than ever. There's never been a better time to hunker down and devote energy toward improving your Web development process to ensure SEO best practices are implemented. The more free traffic you can generate from search, the less you have to spend on ads to maintain sales volume.
Wondering where to cast your ballot on Election Day next Tuesday? Google has released a US Voter Info site, an effort to simplify and centralize voting locations and registration information. <http://maps.google.com/maps/mpl?moduleurl=http://maps.google.com/mapfiles/mapplets/elections/2008/us-voter-info/us-voter-info.xml> Once at the polls, you may want to to 'Video Your Vote" on Election Day. In partnership with PBS, YouTube invites you to submit videos of your voting experiences to the Video Your Vote channel. The idea is simple: we want this to be the most transparent election day in history, so that the world can see — through the eyes of voters — just how the election transpired. <http://www.youtube.com/videoyourvote>
If you have a Yahoo account, you already have an OpenID. If you have a Windows Live account, you will soon have an OpenID. And now, if you have a Google e-mail account, you can also start using your Gmail address as an OpenID. By joining the OpenID movement, Google completes the trifecta and adds all of its Gmail users to the hundreds of millions of Yahoo and Windows Live accounts that can also be used as a single login for any Website that accepts OpenID. While Google is more than happy to become an issuer of OpenIDs, what is not so clear is whether it will accept other OpenIDs for people who want to sign up for Google services Google has taken the position of an OpenID “provider,” not a “relying party.” In other words, you cannot sign into Google with your Yahoo account. But this still helps the OpenID movement as a whole because it gives smaller sites more incentive to join as “relying parties.” Among the first sites to accept Gmail accounts for sign in are Zoho and Plaxo.
This year online holiday sales (excluding travel) will total $32.1 billion, up 10.1% over 2007, according to eMarketer. However, this growth rate is a sharp decline from the low-to-mid 20% range seen over the past few years. The weak economy is placing downward pressure on e-commerce sales this season.
The latest revisions in the new version of Google Analytics promise to make custom reporting a staple rather than a luxury. Here is an overview of all the new features: 1. Advanced segmentation: enables you to create a segment of traffic and see those people in all your reports. For example see people who visit from AdWords, or a specific website. 2. Custom reports: GA now enables you to create, save and edit reports to give you a specific view of your data. You can choose the information and metrics you want to see, organized in the way you want to see it. 3. Motion charts: This feature shows a graphical representation of up to four variables from your reports. Data points are represented by circles ("bubbles") with the size and color of the bubble representing two more variables. Then you can also watch change over time with animations.
If you've been using Google's Checkout Buy Now buttons, you're aware that these buttons only allow your buyers to purchase one item at a time from your website. But what happens if buyers wish to purchase more than one item? This is where the new Google Checkout shopping cart comes in. With the Google Checkout shopping cart, your buyers can add multiple items to their shopping cart, change item quantities, and remove items -- all without leaving your site. When buyers are ready to check out, they can complete their purchases with Google Checkout. The cart is quick to load and snappy to respond, so your buyers will love it. To see the cart in action, check out the Demo Store. To learn more about the cart's features, visit the overview page. <https://checkout.google.com/seller/integrate_shoppingcart.html> <http://googlecheckout.blogspot.com/2008/10/button-up-your-website-with-google.html> Google dominates the news this week almost as much as it dominates in search engine market share. The company's experiment that allows users to vote and annotate search results has a name: Google SearchWiki. SearchWiki is not yet available to all users, but you can see a small trace by appending "&swm=2" to the URL of a search results page: an inappropriate header for "all SearchWiki notes". The new feature is a more transparent way to personalize search results; this time, Google allows users to decide which search results are the most relevant and to share those findings with other users. Instead of bookmarking the results or saving them in Google Notebook, you can make them more visible on a search results page and find them when you search later. Unfortunately, Google's interface will become cluttered unless Google decides to hide the new options until you click on a link like "Edit the search results."
SEO Tip of the Day: Power up with the Top 100 Social Media Tools http://tinyurl.com/6fucfj SEO Tip of the Day: Who's who in corporate Social Media and Community building? http://tinyurl.com/5nj6tq PPC Tip of the Day: Get ready to add images to your sponsored Google links. http://tinyurl.com/6mq9gu SEO Tip of the Day: New video sharing site for Internet marketers now screening at http://www.imbroadcast.com/ Popcorn, anyone? ++++++++++++++++++++++ Tweet Scan is a real-time search engine for Twitter, identi.ca and eight other Laconica based sites. Tweet Scan indexes all public messages on these services so you can find the conversations, people, and messages you want. You can search by keyword or author with results available via email (Twitter only for now). Visit the sign up page to get started: <http://tweetscan.com/register.php>
The surest way to successfully construct a building is to follow a blueprint. An SEO blueprint will also contain similar details to ensure success. How can you become a winning SEO architect? Define your goals. Keyword and Competitive Research Content Outline Evaluate and Address Technical Issues Offsite Marketing Take Action TO GET THE "SEO TIP OF THE DAY" EVERY WEEKDAY ON TWITTER. ***************************************** Catch past installments of SearchWrite SearchNews in the |
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