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+-+-+-+-+-+-+-+-+-+-+-+-+ ********************* OPTIMIZING VISIBLE RESULTS IN SEARCH MARKETING ********************* Catch and cache past installments of SearchWrite SearchNews in the http://www.searchwrite.com/Pages/searchnews.htm ********************** GET THE "SEO TIP OF THE DAY" EVERY WEEKDAY ON TWITTER. +++++++++++++++++++++++++++++++++++++++ Proving what many of us in the search industry have long suspected, a report this week on CNN says searching the Web makes you smarter. Dr. Gary Small, a professor at UCLA, studied the brain activity of two groups of elder adults — one with “Web savvy” and one without. The study used MRI technology to measure brain activity when the groups were asked to engage with a page from a book and an Internet search page. The results? When using a Web search engine, the Web savvy group showed more than twice the brain activity than the technologically challenged group, and that activity happened in the areas of the brain that control decision-making and complex reasoning.
How many times have you searched Google? While it's difficult to estimate your number of searches, Google Web History shows the total number of searches performed when you were logged in. Better yet, do you want to return to that great web site you saw online and now can't find? From now on, you can. With Web History, you can view and search across the full text of the pages you've visited, including Google searches, web pages, images, videos and news stories. You can also manage your Web activity and remove items from your web history at any time. Google Web History Help <http://www.google.com/support/accounts/bin/topic.py?topic=14148&hl=en>
Back in August, Google Webmaster Central added a new feature to make the dreaded 404 “Not found” page a more pleasant if not useful experience. Google added a new feature called “Enhance 404 pages” that basically allows Webmasters embed a widget on their custom 404 pages. Th widget suggested other URLs that users may wish to visit when they land on the 404 pages. Now, Google has made 404 errors more transparent by revealing the sources of these crawl errors with a "Linked From" column. For every error in these reports, the "Linked From" column now lists the number of pages that link to a specific "Not found" URL. You now have the information you need to contact those misguided linkers and get it fixed. While you're at it, make sure they are targeting your page for the right, optimized target terms.
MySpace has launched a new advertising system targeted at small businesses, in a move it hopes will boost the company's profits and help it reclaim the No1 spot in online social networking. The MyAds system, which is due to be live by the time you read this, allows anybody to buy advertising space on the social network. Using tools developed by MySpace engineers, advertisers can target banner ads at specific groups of users depending on their gender, age, location and interests. Pricing for the adverts, which are paid for on a cost-per-click basis, begins at 25 cents and rises depending on the scale and popularity of the targeted groups. <https://advertise.myspace.com/login.html> +++++++++++++ Kowabunga! Wax up your mouse! Slather on on the coconut oil! VideoSurf, the new video search engine s being reviewed as one of the most innovative, radically different approaches to video search (or any kind of search for that matter) on the beach! Even better, VideoSurf delivers highly relevant search results. With over 10 billion (and rapidly growing!) visual moments indexed from videos found across the web, VideoSurf allows consumers to visually navigate through their results to easily find the specific scenes, people or moments they most want to see. If you’re looking for a good alternative to the video search services you’re currently using, click on over to VideoSurf now and give it a try.
More news from the department of monetizing any and all Google content. This week Google announced AdSense for Games and retail links in YouTube videos. Now the search giant is also testing out advertising in Google maps. The new ads, which appear as text links relevant to localized search results, are not very responsive. When they appear, the links take users out of Google Maps to the advertiser websites. But when relevant, it looks like the ads do have icons within the actual map (like the Paramount hotel ad in one screenshot), which has the potential to be a very useful feature. Sample Google Ad Screenshot <http://blog.wired.com/photos/uncategorized/2008/10/09/adsenseformaps.png>
Automattic, the super team that is behind the blogging phenomenon that is WordPress, has acquired Irish startup PollDaddy. The purchase gives WordPress an infusion of polling technology and seems to be justified simply on the basis that bloggers love polls. When Word{Press users login to write a new post, they willl notice a new icon above the text editor next to the “Add media” section: an orange lollipop. Clicking that icon will present the new polling feature . <http://en.blog.wordpress.com/2008/10/15/polldaddy/>
We interrupt this newsletter for a political endorsement from Google fellow, Vint Cerf. Cerf, who can fairly be described as one of the godfathers of the Net (but not in a Tony Soprano way), has endorsed Barack Obama in the US presidential race, saying that his decision is swayed by Obama's stance on net neutrality - the question of whether content providers should be charged more for different content by the "pipe" providers. "My Name is Vint Cerf, I'm a Scientist and I am Voting for Barack Obama". Why? Principally because of net neutrality. <http://www.youtube.com/watch?v=O60x75K9Fgw>
Last year, Common Craft produced a great, short video explaining RSS “in plain English.” The company is back now with another wonderful one, Web Search Strategies in Plain English. It’s less than three minutes long and does a great job explaining how to use some of the most simple “power” commands at searchers’ disposal — the minus sign and quotation marks. Be sure to check it out! <http://www.commoncraft.com/web-search-strategies> TO GET THE "SEO TIP OF THE DAY" EVERY WEEKDAY ON TWITTER. ***************************************** Catch past installments of SearchWrite SearchNews in the |
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