 ............................................................................................................................ |
 |
 |
|
|
|
+-+-+-+-+-+-+-+-+-+-+-+-+ ********************* OPTIMIZING VISIBLE RESULTS IN SEARCH MARKETING ********************* Catch and cache past installments of SearchWrite SearchNews in the http://www.searchwrite.com/Pages/searchnews.htm **********************
++++++++++++++++++++++++++++++++++++++++++++++++++ Yahoo Web Analytics rolls out this week (in a limited beta trial) that the company is touting it as a faster, more extensive and more flexible tool than anything on the market. (Take that, Google!). The YWA FAQ opines three reasons why its product is better than the competition: 1. Real-time Data: “While some analytics products provide data 24-48 hours after collection, Yahoo! Web Analytics reflects data within minutes of collection.” It's the next best thing to real-time, behavioral monitoring. 2. Raw Data: “While some products store aggregated data, which restricts the usefulness of the data to pre-created or canned reports, Yahoo! Web Analytics stores data in non-aggregated raw form.” 3. Ease-of-Use and Flexibility: Yahoo! Web Analytics enables easier analysis of website data by allowing you to filter and segment data using intuitive drag-and-drop features, to quickly build reports with simple custom report wizards, and to create ad hoc scenarios to answer your specific business questions as they arise. The service will be made available firstly to select Yahoo advertisers and third-party application developers and secondly to Yahoo’s 13,000 e-commerce customers hosting under the Yahoo Small Business service. Beyond that, Yahoo Web Analytics will continue to roll out for the rest of this year and into 2009.
Research In Motion Ltd. launched a new touch-screen version of its BlackBerry blockbuster Wednesday, turning the heat on rivals in the consumer segment ahead of the crucial holiday season. The announcement came less than a week after Nokia Corp., the world's largest maker of mobile phones, unveiled its first touch-screen device, nicknamed the Tube, to fight off Apple's iPhone, Samsung's Instinct, LG's Vu and most recently Google's GPhone inroads at the top end of the market. The new BlackBerry Storm is equipped with a 480 x 360 display, satellite navigation, a 3.2 megapixel camera and is able to browse the Internet and download music and videos. Its music player is compatible with Apple's iTunes, and, like the iPhone and the Tube, it automatically flips from 'portrait' to 'landscape' mode to make typing or Internet browsing easier. A shortfall is that it doesn't support WiFi. <http://www.blackberry.com/blackberrystorm/>
Google has updated their AdWords Quality Score to include geographic information in the quality score algorithm. If you take a look at the Google page on the Quality Score, you will see a line that reads: Your account’s performance in the geographical region where the ad will be shown. This geographic level detail is on the account level, not on the campaign level. So if you have an account targeting multiple geographic locations and you break those out by campaign, it won’t make a difference on the campaign level. Hopefully Google will move to a more granular level, i.e. at the campaign level - where many place geo-specific targeting options. Geographic information is not 100% new to Google’s quality score. Google does use it for page load time score, which is part of the overall quality score. But it was not known to be used outside of that, until now.
When Seattle's SEOmoz decided to "go private" by taking on over a million dollars in venture capital investment last year, the search world saw a fly in its alphabet soup. Just what ROI could the VC's see from SEO services that would warrant that kind of investment? First came SEOMoz fee-based "membership" and the monetization of tools which SEOmoz had previously offered to SEO'ers for free. But the skunk works projects are just getting started and the mozzers hope they will come out smelling like a rose. This week, SEOmoz built on its reputation as the Web's most prolific link-baiters cum search tool makers by unveiling their most ambitious product yet. The name of the service borrows liberally from the ancestral "Moz"-illa and Netscape brand DNA -- it's called Linkscape. Linkscape offers two types of reports that detail inlinks to a URL, anchor text distribution, domain and overall link metrics including comparison reports that compare link metrics and anchor text distribution of a small group of URLs. Embracing and extending the moz namespace, the Linkscape reports also encompass two new, branded indices. The fitst is mozRank™ - the raw link popularity of a URL or domain based on analysis of the links pointing to it (similar to global link popularity metrics used by the engines). The second is mozTrust™ - an estimation of how trustworthy a URL or domain is in the eyes of the search engines based on the quality and quantity of trusted links pointing to it.
Google Audio Indexing, (GAUDI), that is! If you haven't yet read the stump speeches you've been watching and hearing on the evening news, well, you aint seen nothing yet! Google has been indexing all the words in the YouTube political channel videos using state-of-the-art speech recognition technology. Thanks to GAUDI, you can navigate directly to parts of a video where a search term is mentioned. Keywords are marked with yellow markers along the video timeline. There are also direct quotes written out as well with links to listen to that part of the video. Candidates control the content in GAUDI based on the videos they uploaded to their YouTube channel. We're wondering just how effective GAUDI can be at parsing Sarah Palin's folksy chatter since she seems to drop the g's from her verb forms. YouTube political channels are just the first step for GAUDI. Your video could be next! <http://labs.google.com/gaudi>
Embarking on a link building expedition? Your success could be measured by the terms and phrases you' pack in (including using advanced search parameters like inurl:, intitle: and site. If you're looking to find prime link-buying (aka advertising) opportunities within your dominion, these queries are golden: "become an advertiser" "advertising options" "advertise with us" "become a sponsor" "sponsor our site' Needless to say, searches like those will yield a bounty of great link buying opportunities,
It is easy to get a followed link from Facebook.com. Simply install the page manager application, create a facebook page, install a link producing application (Ex. Simply RSS, or make your own) onto the newly created page and click publish. Facebook pages (as opposed to profiles) are public and are crawled by the search engines. Since the link is coming from an application, it isn't necessarily no-followed.
Which of the Fortune 500 are actively blogging? This directory tells all and links to Fortune 500 companies that have business blogs, defined as: active public blogs by company employees about the company and/or its products. http://www.socialtext.net/bizblogs/index.cgi?fortune_500_business_blogging_wiki
Tokoni, is social network started last year by former Skype President Alex Kazim and former eBay execs including Mary Lou Song and eBay founder Pierre Omidyar, that gathers s people’s stories. Tokoni is a Tongan word for “help,” and the founders hope that reading other people’s life will help enhance your life. There are 19 categories and you can add a photo or video to your story. You can comment on stories, link to them, and even reward people for their stories. A related concept in the health care space is Seattle company, Trusera, which is an online health network for finding and sharing real-world health experiences. Led by former Amazon executive Keith Schorsch, Trusera shares a passion for helping consumers take control of their health.
1. Statbrain - Statbrain’s algorithm computes the number of visitors to a website based on offsite factors like backlinks, Alexa Rank etc. <http://statbrain.com/> 2. AideRSS - Find out which of your competitors’ blog posts and topics are engaging people. This should provide you with a list of topics you should be covering. <http://www.aiderss.com/> 3. FeedCompare - If you use Feedburner to track your rss subscribers you can compare the size of your feed to others. <http://www.feedcompare.com/> 4. Xinu Returns - Xinu Runs a report from multiple sites to tell you how well a site is doing in popular search engines, social bookmarking sites and other technical details. <http://xinureturns.com/> 5. Google Trends For Websites - Enter up to five topics and see how often those topics been searched on Google over time. <http://trends.google.com/websites> 6. Google Insights for Search - Compare search volume patterns across specific regions, categories, and time frames. <http://www.google.com/insights/search/> 7. Microsoft’s Keyword Forecast tool - Forecast the impression count and predict demographic distribution of keywords. <http://adlab.msn.com/Keyword-Forecast/default.aspx> 8. Microsoft’s Search Funnels - Help in visualizing and analyzing customers’ search sequences. <http://adlab.msn.com/Search-Funnels/index.aspx?kwd=toys&direction=out&filter=top&filternum=5&newsearch=true> 9. WayBackMachine - Go back in web history to see how your competitors’ site has changed through the years. <http://web.archive.org/> 10. Web Page Speed Analyzer - Compare the download speed of your pages with those of your competitors to see which are loading quicker. <http://www.websiteoptimization.com/services/analyze/> For a rough comparison of two pages side by side try WebSlug <http://www.webslug.info/> . And, WebWait <http://www.webwait.com/> is great when you want to get accurate speed results from the visitors perspective because WebWait pulls down the entire website into your browser, so it takes into account Ajax/Javascript processing and image loading which other tools ignore. 11. Web Page Readability - By comparing the readability score of web pages you can optimize your writing and make sure that you aren’t creating overly complex sentences and paragraphs for your audience. <http://www.readability.info/> 12. Attention Meter - Attentionmeter gives you a quick snapshot comparing any websites you want (traffic) using Alexa, Compete, and Quancast. <http://www.attentionmeter.com/> 13. Websitegrader - Website Grader is a free tool that measures the marketing effectiveness of a website. It provides a score that incorporates things like website traffic, SEO, social popularity and other technical factors. http://www.websitegrader.com/ Twittergrader checks on your competitors’ twitter accounts <http://twitter.grader.com/>. 14. Google Alerts - set up searches for your competitors, key employees, and keywords to monitor their activity. <http://www.google.com/alerts> Thanks to B. Eisenberg. ++++++++++++++++++++++++++++++++++++++++ * To update customers of the company deals and coupon codes Starbucks posts new offers and also participates in threaded discussions of these offers with their Twitter-followers. * To offer an alternative customer support option JetBlue offers Twitter-based customer service (notice, they even provide the customer support employee’s name currently on duty). * To get closer to customers: HRBlock runs ask-and-answer sessions with their customers. * To react to customers’ feedback Popeyes answers their clients’ feedback in an entertaining tone and also updates their Twitter listeners of the current deals and discounts. * To offer an alternative subscription option ATTNews updates their Twitter-followers of the news published at the site. * To post company news Samsung has created a Twitter account dedicated to mobile phones and posts both the company (US department) and product news there. * To promote the corporate blog. Kodak Chief Blogger both posts the company blog updates and discusses them with the company customers.
***************************************** Catch past installments of SearchWrite SearchNews in the |
||
 |
|
Search Services | SEO News | SearchFolio | Search Tools | Contact Us |
Seattle24x7 | Site Map | | Glossary |
|||||
|
SearchWrite 2 0 6. 8 4 2. 5 4 2 0
Content Copyright 2008 SearchWrite All Rights Reserved |
|||||