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+-+-+-+-+-+-+-+-+-+-+-+-+ ********************* OPTIMIZING VISIBLE RESULTS IN SEARCH MARKETING ********************* Catch and cache past installments of SearchWrite SearchNews in the http://www.searchwrite.com/Pages/searchnews.htm ********************** GET THE "SEO TIP OF THE DAY" EVERY WEEKDAY ON TWITTER. Real-time, people-based search is emerging as an alternative to the Google standard, setting up a brand new SEO opportunity for followed links and perhaps setting the stage for a Google/Twitter merger. Twitter Search will begin to start crawling the links which are posted in tweets and index the content of those pages. Instead of simply indexing the tweets of its users, Twitter Search will now offer search technology which will transform it into more of an open window of the live conversations and real time indexing which is happening within the Twitter community. Twitter Search will also be getting a reputation ranking system, which take into account the reputation of the user who actually wrote the tweet, and rank its search results based upon that reputation. There is no news yet however how this reputation will be calculated. New IAB Social Media Standard have proposed a Credibility Metric (see below) based on characteristics like longevity and frequency of postings.
In my one-on-one interview this week with Wetpaint Senior VP Marketing, Rob Grady, a startling statistic was unearthed. "If you compare a Facebook fan page user and the amount of time they spend there versus a Wetpaint fan site superfan, the time spent on Wetpaint is 250-times that on Facebook," says Grady.Then if you look at the level of influence they have over others, the social influencers on Wetpaint sites have 20x the influence on their friends regarding the topics they are fans of versus people who are simply friends and who have a casual influence on something. To Wetpaint, the difference lies between the end-user acting like a friend or behaving like a fan. Friends tend to be passive. Fans are active. Friends are basically congenial. Fans are evangelical. Friends tend to stay within the confines of a social circle. Fans reach out to embrace a larger community. If you’re a marketer for a television show on HBO, Showtime, CBS or FOX, knowing the difference between your friends and your fans could spell a hit following for a show vs. a tepid trickle. Wetpaint Interview: <http://www.seattle24x7.com/up/wetpaint.htm>
Google is under attack for profiting from content produced by newspaper executives, magazine publishers, and The Associated Press, but the company's vice president of search products, Marissa Mayer, sought to convince the U.S. Senate on Wednesday that Google adds to journalism, too.' Mayer testified that "Google News and Google search provide a valuable free service to online newspapers specifically by sending interested readers to their sites at a rate of more than 1 billion clicks per month. Newspapers use that Web traffic to increase their readership and generate additional revenue," she said. Marissa also brought up the notion of a “living story.” Google believes that instead of newspapers publishing multiple articles on the same topic throughout the day, they ought to combine entries under a permanent Web address. Doing so, Google argues, can help publishers–which often complain that their journalism is getting buried amid other less serious content–increase the authoritativeness of their articles and surface higher in Google search results. “Consider instead how the authoritativeness of news articles might grow if an evolving story were published under a permanent, single URL as a living, changing, updating entity,” advises Mayer. “We see this practice today in Wikipedia’s entries and in the topic pages at NYTimes.com. The result is a single authoritative page with a consistent reference point that gains clout and a following of users over time.” It will be interesting to see how newspapers react to this idea. It could require changes to the reporting and editing process, news folk say, adding that most readers come to their sites to read a particular article about a certain piece of news, not to browse a topic. Have they not heard of hyperlinks?
Speaking of the end of "ink on dead trees," Amazon CEO Jeff Bezos dropped a bomb on the book industry this week while rolling out a big-screen Kindle on Wednesday The new Kindle DX offers 9.7 inches of E-Ink for $489, that's 2.5x bigger than the standard Kindle and it's also got a few tricks f its own. What's new? Native PDF support through a built-in reader. Automatic landscape /portrait text rotation, line length adjustments (determine the width of text on the screen), and unpsecified but long battery life. The State bomb? Kindle sales are now 35% of book sales when Kindle editions are available. If that's even close to accurate, it's hard to overstate the importance of it. Kindle penetration is still tiny. As it grows, that percentage will likely grow. Kindle DX Screen Shots <http://gizmodo.com/5242310/kindle-dx-offers-97-inches-of-e+ink-for-489>
With the “opening up” of social networks and other platforms like Facebook Connect, MySpaceID, Twitter, and the availability of protocols such as OpenID and oAuth, to name just a few, Web publishers are now able to build an even richer site experience by incorporating social features. So what are the best metrics to gauge social media campaign results? A new IAB document first defines each of the categories on the Social Media landscape, and then defines the supplemental metrics specific to each. Some of the more interesting indicators: Interaction Rate -- the proportion of users who interact with an ad or application. Conversation Relevant Sites -- The count of sites across the blogosphere where a conversation takes place between an author and audience. Author Credibility -- the length of time an author has been posting on a topic, the relevancy of the author’s posts among his/her peers and the frequency of the author’s posts. IAB Social Media Metrics <http://www.iab.net/media/file/Social-Media-Metrics-Definitions-0509.pdf>
Australia's Ian Rogers helps cull the wheat from the chaff in this paper, providing a sound overview of how PageRank is calculated and how you can make logical decisions about architecture, linking and layout of your Website to leverage PageRank's algorithmic, rank-boosting power! The Google Pagerank Algorithm and How It Works: <http://www.ianrogers.net/google-page-rank/>
What are PIvoting and Secondary Dimensions? Two, new advanced features in Google Analytics. Video demo: <http://bit.ly/xBFSc> Local SEO FYI: New YellowSpaces Local Search among the fist to use Localeze Confidence Score and assure local data accuracy. The eye in A.I.: Aesthetic Quality Inference Engine (ACQUINE) judges the aesthetic quality of digital images. <http://acquine.alipr.com/> SEO Tips FYI: How many pages does a domain have indexed in the Big 3 Search Engines? New, free Bruce Clay tool! <http://bit.ly/U8GTZ> SEO Tips FYI: Cash in your Live SearchPerks before June 1st or lose them forever. SearchandGive.com comes to an end! Wetpaint super fan site users spend 250x more time than Facebook fan site users. Behind-the-screens interview. <http://bit.ly/aM4XA> Seattle Video Mash. Make friends. Make a film. And make history! Star in collaborative film SHINE! <http://bit.ly/19Ljeh> Largest collaborative social media film project in Seattle history is this Wed night. Put your biz story on film! <http://bit.ly/19Ljeh> SEO Tips FYI: Yahoo! Web Analytics (formerly IndexTools) now available to Search and Display advertisers. http://bit.ly/JwErJ Five Best Free Data Recovery Tools <http://bit.ly/mKyWv> The (History and) Future of the Internet & How to Stop It! by Harvard Cyber-law Prof Jonathan Zittrain. Free E-book! http://bit.ly/VlZE2 SEO Image/Video Search Tips: 7 Kewl (& Effective) Flickr Search Tools - http://bit.ly/H2nR9 Building a personal brand? Small Business Trend readers contribute their best personal branding tips. Free Ebook! <http://cli.gs/63ma4s > Wetpaint's "Flight of the Conchords" Fan Art Contest one of best examples of community passion and expression. http://bit.ly/3uSsu GARP (not TARP) is Geocities Asset Recovery Plan. Wetpaint Stimulus Package annc'd for homepage-less. <http://bit.ly/CY1fQ> SEO for Flash: Learn how to use the SWFAddress library to enable direct and deep linking for your Flash movie. http://bit.ly/12coY1 Want To Avoid Swine Flu? There's An App For That Too. http://tcrn.ch/12s
Doing business in more than one country? A common question these days is which is better: (using the United Kingdom as an example) www.domain.com/uk, www.domain.co.uk, or uk.domain.com? Answer: Any country where you will have staff in the country, language resources to write the website and / or where it will be enough of your business to justify the investment, I would target with its own cctld (e.g., a website hosted in France, written in French at domain.fr to target France) Anywhere that is not an option (for cost / benefit reasons - and this could be all non-English areas), I would create the country as a sub-folder on the .com and write in the local language only within that sub-folder (e.g., domain.com/pt for Portugal, in Portuguese). You can then test registering these sub-folders as geo-targeted within Webmaster Central. I would probably host this in the UK as you will want your English-language content to be geo-targeted to the UK. Apart from the homepage, put your English-language content in /en or /uk, depending on your preference. What about international link building? Of course, one of the important ranking factors is links from the correct geographical location. So how do you go about link building internationally? Using domain extension specific searches is a sensible way to go. For example: * http://www.google.com/search?q=directory+site%3Aco.uk TO GET THE "SEO TIP OF THE DAY" EVERY WEEKDAY ON TWITTER. ***************************************** Catch past installments of SearchWrite SearchNews in the |
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