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+-+-+-+-+-+-+-+-+-+-+-+-+ ********************* OPTIMIZING VISIBLE RESULTS IN SEARCH MARKETING ********************* Catch and cache past installments of SearchWrite SearchNews in the http://www.searchwrite.com/Pages/searchnews.htm ********************** GET THE "SEO TIP OF THE DAY" EVERY WEEKDAY ON TWITTER. "Add your website, or any site, to any search result!" The promise of such unbridled D-I-Y, "Do It Yourself" search engine success cast a hypnotic spell over the search marketing community on April 1, 2009. But was the enchantment of the search engine known as Webfluence for real? The last laugh, of course, came at the expense of the unsuspecting SEOs who happened to visit Webfluence <http://www.webfluence.com/> in a trance- like state of belief, thinking heir search engine dreams had come true. In other April 1st tomfoolery for the Search set, Yahoo offered up a new version of Ideological Search with results for any search terms aligned with your political party ideology. Simply type your query term. Choose the Donkey or the Elephant. And get the party line. <http://bit.ly/44QzB> Spurred on by an adorable panda named CADIE, Google's GMail claimed it was rolling out the first artificially intelligent Autopilot that could "learn" the way you write your email, think about how you would respond to incoming mail, and then answer your mail for you! For real?<https://mail.google.com/mail/help/autopilot/index.html> Meanwhile in London, just a few blocks from the G20 gathering, the esteemed UK Guardian reported it would permanently convert from long format features and articles in prose to publishing the news via Twitter messages of 140 characters or less, giving up newsprint after 188 years of ink. April Fools! <http://www.guardian.co.uk/media/2009/apr/01/guardian-twitter-media-technology> *************************************************************** Could search advertising be the antidote for recessionary times? New data from the Interactive Advertising Bureau, in conjunction with PriceWaterhouseCoopers, reveals growth of just over 10% in online ad spending. "Web ad spending hit $23.4 billion in 2008, up 10.6 percent over 2007. Fourth quarter 2008 revenue growth was more conservative at 2.6 percent; while total online ad spending for the quarter was $6.1 billion." Breaking down online ad growth, we see that Search grew 20% and performance-based ads rocked the house with an impressive 57% share of all ad spending. Not too shabby for an economy in turnaround. Video advertising revenue rose from 2 percent in 2007 to 3 percent of overall online ad spending in 2008. Online Ad Spending <http://www.clickz.com/3633226> ***************************************************** One new Twitter business concept is to aggregate the tweets of birds who flock together and provide a kind of spontaneous special interest reporting service from the best minds in business, architecture, graphic design, baseball or "your cause, hobby or profession" here. With TweetTop, we (human) birds of a feather really do sing together! Another concept is the use of Twitter as an internal, intra-netted application like CoTweet which has attracted such enterprises as Microsoft, Sprint, Intuit, Ford and BestBuy. TweetTop <http://www.tweettop.com> CoTweet <https://cotweet.com/>
A picture may be worth a thousand words, but most of the Web's visual information (other than Flash and some select formats) is invisible to Webcrawlers. That's because a universal standard for describing the content of images has yet to be implemented. The key word here is "implemented," vs. adopted, because there are already two international standards that are well-accepted. The problem occurs when these info-rich, meta-data "containers" are inadvertently squashed, removed or overwritten in the interest of smaller file sizes on the World Wide Web. Left intact, a new era of image intelligence, or smart multimedia assets, could be imminent. Tools like Imense now exist for autotagging and auto-keywording for images. Indeed, picture search is a reality at http://www.imense.com/ To extract metadata from images, one of two tools will do the trick. EXIF image metadata can be processed via the resource at http://regex.info/exif.cgi To extract XMP Data from a JPEG image, use http://www.dphoto.us/convert/ EXIF Image Metadata extraction: http://regex.info/exif.cgi
Looking for fast, local, HOT pizza delivery in 30 minutes or less? Before you call Domino's, you could query [pizza] in your favorite search engine. If that engine happens to be Google. chances are good you will find your local pizzeria in Adsense, if not in organic results. And now, thanks to Geo IP targeting, you will find results in Google Maps' 10 Pack, WITHOUT a geo-modifier (not yet available in all markets, your mileage may vary, void where prohibited by law). The same geographic targeting occurs if you enter "Doctor" or "Dentist" minus the city name. These 10 Packs will now show up in your local (ISP's) Google Maps. No geo-modifier necessary!
"Top Pages on Domain Tool" is the express lane to checking out which pages in your domain rank the highest in terms of Link and PageRank prowess. Armed with this information, you can: 1) Run all of your owned domains through the tool. Check for linked to pages that should be redirected, but aren’t. 2) Redirect URLs that have link value to deeper sections of your website for better rankings. 3) Run the tool on your main domain to understand where your highest value URLs are, and gain value by getting internal links from those pages. You might even find a few old but valuable URLs from a legacy version of your site that have no redirects set up! 4) Redirect old / “out of stock” product pages or vacancy pages that have links to newer, more competitive products or jobs. 5) Analyze your competitors strongest URLs, get a list of their back links together and start link building!
SEO Tips FYI: 5 Reasons Why Design Matters To SEO <http://bit.ly/14zHvc> SEO Bonus Tip of the Day: A cold case for free images from the morgueFile. http://bit.ly/6Nk7 SEO Tip of the Day: The best copyright-free photo libraries <http://bit.ly/PM15> Twitter alerts by Email! TweetBeep keeps track of tweets that mention your products, your company, updated hourly! SEO 4 Video Visible Measures is teaming with Ad Age to publish a weekly chart of the web's top performing viral video ad campaigns on AdAge.com. SEO 4 Video: How to Make Your Online Video Go Viral http://bit.ly/Fzn0 Image Tips for SEO: Coming soon to manage and meta tag your images. Atomic View by AntZero . http://bit.ly/iPGwY SEO Tips FYI: Track the Hot Trends on Wikipedia with WikiRank http://wikirank.com/en
Can the design of your blog or Website have anything to do with your placement in the search results? Most amateur SEO professionals don’t have the slightest clue about why design is of critical importance to your site. They've been drilled that keywords and links are all that count in the race for SE results. Professional SEOs recognize the integral relationship of design and search visibility. With thanks to designer Ryan Caldwell, here are 5 fundamental reasons you should pay attention to your blog or website design if you value, or depend on, search engine traffic! 1. Good design matters to search engines. When evaluating a website, search engines determine the value of a site by adding up “Quality Indicators” or signals. Quality indicators are signs that your website makes the grade -- that it is crawlable without bot traps or broken links, has content that is well-organized with appropriate HTML and/ or CSS, is W3C compliant and is correctly architected. Optimized SEO design will minimize code for the sake of content, position the important, "definitive" content towards the top of the site’s source code, and make the site easily indexable and navigable, even with Javascript and Flash on board. 2. Good design makes content "linkworthy." On the link-buildings side of search marketing, attracting inbound "votes" amounts to getting other sites to mention you on their websites. You do this by creating attractive, interesting content that other sites would like to be associated with Poor design is not a characteristic that other sites wish to associate themselves with, and can denigrate otherwise legitimate services or content. 3. Good design fosters strong brand identification. The goal of establishing your domain as an online authority is made exponentially easier by presenting your brand's credentials alongside pleasing design that exudes quality. 4. Good design gets you noticed by the design community One of the largest communities on the Internet is the design community. There are hundreds of design galleries and other sites that highlight great website and blog designs. These can end up being free and very valuable links. 5. Good design lowers your bounce rate. Unbeknownst to some, Google and other search engines actively monitor the way visitors interact with your Website. If people exit your site minutes, or seconds, after first arriving, they are said to have “bounced.” The search engines take this stat seriously because if people leave your site quickly, it means they were not happy with the search result that brought them there. Since search engines want good search results, they elevate sites with low bounce rates up and diminish sites with high bounce rates. TO GET THE "SEO TIP OF THE DAY" EVERY WEEKDAY ON TWITTER. ***************************************** Catch past installments of SearchWrite SearchNews in the |
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