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+-+-+-+-+-+-+-+-+-+-+-+-+ ********************* OPTIMIZING VISIBLE RESULTS IN SEARCH MARKETING ********************* Catch and cache past installments of SearchWrite SearchNews in the http://www.searchwrite.com/Pages/searchnews.htm ********************** GET THE "SEO TIP OF THE DAY" EVERY WEEKDAY ON TWITTER.
This week, Facebook announced several major changes to their homepage and newsfeed, as well as the removal of most distinctions between public pages and profiles. These changes are an attempt to take on Twitter, which Facebook failed to acquire late last year. Facebook has always been the proponent of a more interactive Web, but the growing popularity of Twitter has shifted the focus from mere interactivity to the "real-time Web." The "Real-time Web is the next logical step in the Internet’s evolution. Twitter currently leads this move to a “now Web,” but this week Facebook took steps to becoming a real-time Web company, though it has a ways to go. For starters, Facebook announced changes to its home page that would allow streaming of “posts from your friends in real-time.” Facebook also changed the status prompt from “What are you doing right now?” to “What’s on your mind?” — a blatant attempt to prompt a more real-time interaction, and bringing it one step further than Twitter’s “What are you doing?” In another move that mimics the Twitter functionality, Facebook announced that from now on there will no longer be a limit to the number of friends a user can have (the previous limit was 5,000). There will also no longer be Facebook “Pages;” everyone will have profiles instead. In the past, Facebook avoided this type of interaction, opting to classify users as fans, and hampering the levels of interaction. Twitter’s growth has been astounding; it has managed to capture the hearts and minds of users and developers alike: In 2008, Twitter grew by 752 percent. Twitter has also fostered a somewhat more democratic ecosystem, one that has allowed apps on the platform to see huge growth in traffic. That has sparked a gold rush for app developers, many of whom have been frustrated by the restrictions handed down to them by Facebook. Thanks to Brendan Gahan at GigoOM for reportage.
Amazon.com has introduced “Kindle for iPhone and iPod touch,” a new application available for free from Apple's App Store that lets customers enjoy over 240,000 books, including 104 of 112 New York Times Bestsellers, on the iPhone and iPod touch using Apple's Multi-Touch user interface. Amazon's new Whispersync technology saves and synchronizes a customer's bookmark across their original Kindle, Kindle 2, iPhone and iPod touch, so customers always have their reading with them and never lose their place. Kindle customers can read a few pages on their iPhone or iPod touch and pick up right where they left off on their Kindle or Kindle 2. The Kindle application for iPhone and iPod touch lets customers bring their Kindle books with them wherever they go and takes full advantage of Apple's Multi-Touch user interface. With the new Kindle for iPhone and iPod touch application, customers can:shop for hundreds of thousands of books on their Kindle or online at http://www.amazon.com/kindlestore, and wirelessly transfer the books to their iPhone or iPod touch. Users can also access their entire library of previously purchased Kindle books stored on Amazon’s servers, adjust the text size of books, and add bookmarks and view notes and highlights. Kindle for iPhone and iPod touch is available for free from Apple’s App Store on iPhone and iPod touch. App Store: <http://www.itunes.com/appstore/>
SEOmoz has followed the debut of its Linkscape product for SEO professionals with Blogscape, a feed aggregator for content tracking. To use the new tool, paid membership is required, or ask your SearchWrite Account Manager. What are the hottest topics on the Web right now? How much does your Web presence change day-to-day, or in response to an advertising campaign? How many links did your site receive from the blogosphere this week? Blogscape is a data source built to answer these questions and more. It has been monitoring about 10 million feeds since December 2007. These feeds come from any Website which offers syndication, but they are mostly from Blogs and News sites. While Linkscape crawls the Web-at-large, Blogscape is focused on the 'fast-moving-web'. It stores and makes searchable the full content of syndication feeds (including link data!), and the newest data is made available several times every day.
Billing itself as the Internet's first Personal Offers Manager, Offers.com has officially launched its Website and free Internet service at http://www.offers.com this week. With Offers.com, users can find and manage juicy offers from over 1,000 merchant partners including Carbonite, Doubleday Book Club, eHealthInsurance.com, H&R Block TaxCut, Ice.com and Travelocity. The site's editors have organized and categorized over 4,000 of the best offers for services and online stores. Offers.com will be updated daily with new offers, deals, and coupon codes! "Offers.com organizes the best offers, provides objective information about them and gives users a way to keep tabs on their favorites with the My Offers Locker™," said Steve Schaffer, founder and publisher of Offers.com. "Users can now track and manage offers as well as preferred merchants, and receive alerts when offers are added or changed." Offers.com also has the highest status with affiliate networks such as Commission Junction, LinkShare, and Google Affiliate Network, among others. Offers.com: <http://www.offers.com/>
Our colleague Jill Whelan points out that if you are judging your SEO success by ranking alone you are missing the (much) bigger picture. Why? 1. Rankings are constantly fluctuating. Google Indexing is now a steady and ongoing process, not a quarterly adjustment. Your position can and will shift over time. 2. Search results can be geo-targeted. Many search engines use geo-targeting, so if you type in Pizza and you live in Redmond, you should find Redmond pizza parlors (compared to those in Sicily). 3. Personalized search is based on your personal search history. If you’re logged into a Google or Yahoo account, you may very well be getting search results that are specifically customized to your own preferences. It’s called personalized search, and it is a reality these days. As people use Gmail, Google Analtyics, Google AdWords, or any other free Google toy, Google learns more about you and may make specific recommendations based on this knowledge. 4. Rankings don’t equal targeted traffic. If you or your SEO company optimizes your pages for keyword phrases that nobody’s searching for, your optimization efforts will all be wasted. And if you’re measuring success by how you rank for those useless keywords, you may be thinking you’re successful when you’re really not. This is actually one of the oldest tricks in the book for unscrupulous (or incompetent) SEO companies to use. They fulfill their end of the bargain—get you rankings—and you’re left scratching your head wondering why your website is still a ghost town. 5. Rankings don’t equal conversions or sales. Along the same lines of #4, all the high rankings in the world won’t matter if they don’t increase your bottom line somehow. If you receive lots of untargeted traffic, or no traffic at all, your sales will remain static. What should you be measuring instead? The things that matter, of course—the targeted traffic, but even more important than that—the conversions and sales!
Almost a year ago Flickr added the ability for "Pro" users to upload up to 90 second videos. This week they’ve announcing that they’ve lifted the restriction to Pro users to include everyone, meaning that any Flickr member can now upload and share videos on the site. Flickr’s also trying to stimulate more video uploads with two additional incentives. Pro members will now be able to upload high definition videos that all members can watch in HD, and all members can submit their video art to the Flickr Clock pool to be included in Flickr’s brand new timeline view that lets members see what’s happening at different moments in time. Members with free accounts will be able to upload two videos per month, while Pro members will continue to have unlimited uploads for videos 90 seconds or less, but with the added option to upload HD content.Flickr video is not just for Pro users anymore. Flickr Timeline View: <http://www.flickr.com/explore/clock>
Looking to build a video blog, the next YouTube or just a private place to share videos? Fliggo could be your answer. Fliggo is an out-of-the-box, all-in-one, solution for creating your own video website. Whether it's a video blog, a YouTube-like community, a private site for your company or family, Fliggo is a highly flexible platform for your needs. The site accepts a wide variety of formats, including AVI, MP4, Flash Video, Windows Media, MPEG, and Real Media with a maximum size of 1GB. There is currently no length limitation. Making a basic Fliggo site is free. There will be some premium Add-Ons available in the future which extend Fliggo sites in various ways. Adobe's Flash player is required to rview videos. Fliggo: <http://www.fliggo.com/>
Slaptijack: <http://wordpress.org/extend/plugins/slaptigooglepr/>
SEO Tip of the Day: Guess who started Tweeting today? Google!! <http://twitter.com/google> PPC Tip of the Day: Google AdPlanner now open to everyone. Sharpen your media plan at https://www.google.com/adpl... SEO Tip of the Day: Google's Matt Cutts diagrams why he can't just eviscerate, demolish, murder, blow up bad pages. http://bitly.com/S8tnV SEO Tip of the Day: The fastest rising search term in the US for the last 7 days: Portuguese water dog http://bit.ly/PpHyv SEO Tip of the Day: Find out the most influential users on Twitter with the ReTweetability Index. <http://www.retweetability.com/> PPC Tip of the Day: Does A/B testing lead to crappy products? Dangers of being overly metrics-driven. http://bit.ly/2eKnsg SEO Tip of the Day: E-com site? Provide a feed to Google Base (formerly Froogle). Organic rank will improve if you get a good Base result. SEO Tip of the Day: The best platform for SEO may well be a Blog. SquareSpace offers incredible versatility. http://www.squarespace.com/ SEO Tip of the Day: The Big List of Search Engines and their Employees on Twitter! <http://bitly.com/88klO> ******************************************************************************************** Does your organization (or client) integrate social media with other communications tactics?
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